Our Story
OYÁ was born from a profound respect for nature, integrity, and the wisdom passed down through generations. Grounded in the ancient knowledge of healing through plants, OYÁ is a celebration of clean beauty, sustainability, and the timeless connection between humanity and Pachamama, our Mother Earth.
At its heart lies a commitment to minimize our impact on the Earth while honoring Indigenous traditions—those of growing food, caring for animals, and using plants as medicine. These sacred practices, preserved by Indigenous cultures, especially in the Amazon and Africa, are the foundation of OYÁ’s essence.
During the global pandemic, when the world was gripped by chaos and uncertainty, a truth became clear: humanity had drifted far from nature and our own inner balance. This realization sparked the creation of OYÁ—a project rooted in the belief that healing begins with reconnection to the Earth, ourselves, and the ancient wisdom we have forgotten.
OYÁ products are crafted with intention and care, blending the healing power of plants with eco-conscious practices. Each product serves as a bridge between ancestral traditions and modern life, inviting people to rediscover balance, harmony, and the joy of living mindfully.
OYÁ is not just a brand; it is a movement to live with integrity, cherish the wisdom of the past, and forge a sustainable, spiritually connected future.
Philosophy
At the heart of OYÁ lies the belief that nature holds the power to heal, connect, and transform. We honor the ancient knowledge of Indigenous people and Yoruba traditions, who teach us to live in harmony with the Earth and recognize the sacred energy of plants.Our philosophy is rooted in Connection with ourselves and the planet through conscious choices and daily rituals.
Balance, embracing a life free from toxins and full of harmony - physically, emotionally, and spiritually.
Sustainability, respecting the Earth by using natural, eco-friendly ingredients and fostering practices that protect future generations.
Ancestral Wisdom: Sharing the teachings of our ancestors, First Nations and Indigenous communities to inspire a deeper understanding of life’s interconnectedness.
OYÁ is more than a brand; it’s a way of life. We are committed to creating products and experiences that not only nourish the body but also uplift the soul—reminding us that we are part of something greater, something timeless, and something sacred.
CONnection
With Nature and love
CONSCIOUSNESS
For a better earth
Integrity
With all living beings
Meet Tainara: The Visionary Behind OYÁ
Tainara, the founder and creator of OYÁ, embodies the soul of the project.
Her name, Tainara, is an Indigenous name that reflects her deep roots and connection to ancestral wisdom.
This connection, woven into her identity, has been a guiding force in her journey of awakening and rediscovery.From a young age, Tainara lived in harmony with nature.
She grew up immersed in traditions of planting, caring for animals, and treating ailments with natural remedies—a way of life profoundly shaped by her paternal grandmother.
Her grandmother’s vast knowledge of natural medicine and the healing power of plants left a lasting legacy that continues to inspire her.
At the same time, through her mother, she was introduced to the strength and spiritual presence of the Yoruba Orixás, which added another layer of ancestral wisdom to her path.As she grew older, Tainara drifted away from this sacred connection, becoming caught in the demands of a fast-paced, disconnected world. It wasn’t until the global pandemic that she reawakened to the importance of her roots and the wisdom passed down through her lineage.
This pivotal moment inspired her to reconnect with her grandmother’s teachings and the spiritual traditions of the Orixás, leading her to create OYÁ as a way to share the healing power of plants and ancestral knowledge with the world.
Tainara’s vision for OYÁ is not only to provide natural, toxin-free products but also to cultivate a sense of community, spirituality, and mindfulness. Through OYÁ, she aims to empower others to live in harmony with the Earth, embrace their own healing journeys, and honor the ancient wisdom of both Indigenous and Yoruba traditions, which continue to resonate today.